The Decorative Division is the side of SIPCO seen most often by people. Already well ahead of its rivals in product presentation, SIPCO is completing the establishment of a kingdom-wide network of professional and experienced distributors network, which includes 70 showrooms covering the major cities and remote areas of the Kingdom. All of these are being equipped with a corporate identity and point of sale designed by SIPCO, allowing customers to select from a wide choice including 8 Designer Finishes unique to the Middle East, a premium range of long life exterior and interior coatings, under the brand name of "Ultrashield", and the new highly advanced computerised tinting system "COLORTEC", offering over 100,000 colours and products.

In addition, SIPCO offers a wide range of high performance floor coatings under the brand name of "COLOR-DEK". This includes products that cover mild requirements with single pack polyurethane and two pack epoxies to the highest performance level for chemical and mechanical abrasion resistance with solvent free self-leveling epoxies and screeds along with necessary primers and repairing mortars.